Nibedita Bora Sandip Sinha Thua Apralo
1Asst. Professor, Faculty of Legal Studies, Arunachal University of Studies, Namsai, Arunachal Pradesh, India.
2Asst. Professor, Dept. of Physical Education & Sports Science, Arunachal University of Studies, Namsai, Arunachal Pradesh, India.
3Faculty, Donyi Polo Government College, Kamki, Arunachal Pradesh, India.
DOI: https://doi.org/10.21659/jsae/v2n2/v2n203
[Article History: Received: 30 June 2025. Accepted: 03 September 2025. Published: 17 September 2025]
Abstract
The sports industry in India is evolving, with increased corporate involvement and potential for foreign investment. Historical factors, including colonial legacies and migration patterns, have shaped the region’s economic landscape and resource management. India’s Act East (AEP) policy, an upgrade from the previous Look East policy, aims to strengthen economic and strategic ties with Southeast Asia. This policy emphasises infrastructure development in India’s Northeast region (NER), financed by international institutions, to improve connectivity with Southeast Asian countries. There is a need to study how sports can help improve the life of the region by creating employment opportunities and livelihoods among the youth and building a stronger cultural identity. It is also important to see how much the AEP has helped in promoting sports, both in building stadiums and in supporting modern and traditional games. The AEP has the potential to significantly contribute to the regional sustainability of the NER by promoting connectivity, economic cooperation, and cultural exchange with Southeast Asia. Addressing the existing challenges and ensuring inclusive and sustainable development are crucial for realizing the full potential of the policy.
Keywords: Act East Policy; Sports Development; Socio-Economic Impact; North-East India; Youth Empowerment.
